News & event

25 Nov 2023 ↑ The students of Shanti Devi Senior Secondary School, Dinanagar got hands on training in Retail Marketing by visiting Vishal Mega Mart and Art and Craft Bazaar, Gurdaspur on 25th November, 2023 under the able guidance of Principal Dr. Sushma Gupta. To inculcate entrepreneur skills, the students of both +1 and +2 commerce classes visited both the places along with Madam Rama Kapoor, Department of Commerce and Madam Gomi, Department of Political Science.

A retail marketing strategy is any method that helps spread awareness and increase sales and profitability for any products or company. The students visited the Mart to understand the concept of products management. They bought different products to understand the level of consumer satisfaction and the idea of consumer behaviour. They visited the bazaar and bought many things. They interacted with the sellers and got the idea of customer relationship and selling strategies. The students thoroughly enjoyed the one day training program.