DR.NEENU SHARMA

Dr

Designation  - Head of Department

Department   - Commerce

Qualification  - M.Com, M.Phil, Ph.D, NET(UGC)

Email Id    - neenu920@gmail.com

Vidvan Id  - https://vidwan.inflibnet.ac.in/profile/498887

Experience  - 25Years

Area of Specialisation - Finance

Memberships

1. Lifetime Member   of Indian commerce association Membership No. P 270

2. Member of Faculty of Economics and Business, Guru Nanak Dev University Amritsar.

RESEARCH PUBLICATIONS

1.    “Role of Collectivism and Consumer Trust in Making Consumer Attitude Towards Green Products” in Journal of Positive School Psychology, Scopus , EBSCO Indexed 2022, Vol.6, No.4, 3580-3588https://journalppw.com/index.php/jpsp/article/view/3963

  2.    “Consumer Trust: A Mediating Variable In Making Consumer Attitude Towards Green Products”in Journal of Positive School Psychology,Vol. 6 No. 8 (2022), page.no.266-272https://journalppw.com/index.php/jpsp/article/view/9716

3.    “Change Management: Need of the Hour” in Phalanx: A Quarterly Review for Continuing Debate Vol-17, No-3, July - September, 2022, (UGC Care Listed Journal) ISSN: 2320-7698 137

4.    “Impact of Environmental Concern and Interpersonal Influence on  Consumer Attitude towards Green  Products” in DogoRangsang Research Journal UGC CARE Group I Journal ISSN 2347-7180 Volume 11, Issue 10, October 2021

5.    “Organisational Behaviour: Challenges and opportunities” in IOSR Journal of Business and Management (UGC Approved Journal Number 46879 e- ISSN: 2278-478 P-ISSN: 2319-7688Volume-20; Issue -1

6.    “Consumer Behaviour Towards Green Products” in International Journal of Business Management and Research ISSN: 2249-2143,Volume 10, No.1, January-June,2020

7.    Covid 19 and Online Education “Teaching is a human Endeavor” in IOSR Journal of Humanities And Social ScienceVolume 25, Issue 7, Series 7 (July. 2020) 09-11 e- ISSN: 2279-0837, p-ISSN: 2279- 0845

8.    “ Cashless India: A New India” in “Demonstration: A step to nurture cashless India” ISBN No. 978-81-941162- 4-0(2019)

9.    “Effective communication : Link between Global And Glocal World” in Effective communication : Link between Global And Glocal World” ISBN No. 81-946767-1-3 (2020) 

10. “Corporate Social Responsibility: A case Study of Maruti Udyog Limited” in International Journal of Business Management & Research;ISSN: 2249-2143 Volume 8, No. 2, July-Dec, 2018

11. “Education for Sustainable Development”inInternational Journal of Research in Management, Economics and Commerce,ISSN 2250-057X, Volume 08, Issue 1,January 2018

12. “Stress: Way to Growth or Depression” in Mental Health & Todays Challenges”;(UGC Approved Journal Number 43053 ) Special Edition Feb. 2018 Vol.6, No.4,   3580-3588

 Books published 

•  Emerging Trends in Retailing  byAkhand Publishing House  2019
•  Consumer Behaviour by Kalyani Publishers  2017
•  Functional Managementby Sharma Publishers 2016

Chapters Published in Books

• 1.    “Harassment: Vulnerability of Men” in Sexual Harassment of Men:A crime, edited by Dr. Poonam Mahajan; published by National Press Associates, ISBN 978-81-19674-54-1(2024)

• 2.    “Indian Economy: Ambedkar’s Vision” in Architect of Indian Political system: Baba saheb Ambedkar, edited by Dr. Anjana Malhotra; published by National Press Associates, ISBN 978-81-19674-18-3(2024)

• 3.    “Role of Youth in Disaster Management” in  Disaster Management: Need of the Hour’; edited by Dr. Sushma Gupta; Published by K.G. Graphics, AmritsarISBN No. 978-93-84138-59-2

• 4.    “Stress Management” “Stress Management through Vedas” ; edited by Dr. Reena Talwar; Published by K.G. Graphics, Amritsar. ISBN No.978-93-84138-56-1

 5.    “ Green Marketing”  in “Recent Advances in Science and technology”; Edited by Mrs Sunita Verma; Published by K.G. Graphics ISBN. No 978-93-84138-79-0

• 6.  Together we Grow: Financial Inclusion Pg. No. 353-359 in Rural Development for Inclusive Growth in Punjab edited by Dr. Rama Gandotra; published by Crescent publishing Corporation, New Delhi ISBN No. 978-81-8342-422-6

 7.    Green Marketing Pg. No. 20-24 Recent Trends in Economics and IT Edited by Dr. Veena Dada ISBN No. 978-93-83039-99-9

Number of Research Paper Presentations

International conferences 02

International Seminars      02

National seminars              21

GOC/ Refresher Courses/FDP

     1. 10 Days NEP 2020 Orientation &Sensitization  programmeby Malaviya Mission Teacher Training Programme organised by Malaviya Mission Teacher Training Centre, GNDU Amritsar (11^th-20^th December 2023)

2.    7 days Capacity buiding workshop on “Accreditation: Different Aspects and Key Points” organised by Hindu Kanya college, Kapurthala from 1^st May 2021 to 8^th May 2021

3.    One Week International Training workshop on : Revised Assessment and Accreditation Framework of NAAC for Colleges” organized by Guru Nanak Girls College, Yamunanagar (13-05-2020 to 19- 05-2020)

4.    Six Days Faculty Development Programme organized by Guru Nanak College(Autonomous)Chennai (20- 05-2020 to 25- 05-2020)

5.    Five Days Faculty Development Programme on:Evolution From Offline to Online” organised by Yashwantrao Chavan Maharashtra Open University Mumbai, Regional Center and Microsoft (30-05-2020 to 03- 06-2020)

6.    Six Days Faculty Development Programme on “Imparting Soft skills and life skills for success” organised bySDAM College dinanagar(17-08-2020 to 22-08-2020)

 Seven days  International  Faculty Development Programme on : Post Covid-19 Regime-Issues, Challenges and Responsibilities” organised byKRM DAV College, Nakodar(20^th July to 26^th July 2020)

 8.    Five Days Faculty Development Programme on “Assessing-Reassessing Skills During Covid Times” organised bySDAM College dinanagar(4^th July to 8^th July 2020)

9.    Six days Short term course on “Scientific Writing using Typesetting Software Latex” organised byHuman Resource Centre of Lovely Professional University Jalandhar(17^th Oct. to 1stNov 2020)

10.  Six days FDP  on ‘Managing Virtual Classrooms and Open educational Resources”organised by SWAYAM cell, MHRD Govt. Of India and Punjab University Chandigarh. (24^th June to 29^th June 2020)

11.  Attended orientation program 88 from 2nd May to 29th may 2012 at Academic staff College Guru Nanak Dev University Amritsar.

Awards/ Appreciations

1. Award by Punjab state Aids control society Chandigarh in September 2021.

2. Guest of Honour award by Punjab Folk Art Centre, Gurdaspur and North zone Cultural centre Patiala in Dec 2020.

3. State level Award by Punjab School Education Department in 5/9/2016

4. Award of Excellence by Career Launchers , Gurdaspur in 5/9/2016.

5. Recipient of District level appreciation Award by education department on 3-06-2015