News & event

09 Nov 2024 ↑ Students of the Commerce and Economics Department embarked on an educational excursion to Zudio and Craft Mela in Gurdaspur as part of their marketing and business project on 9th November 2024. The visit, held under the guidance of Principal Dr. Sarla Nirankari, Mrs. Rama Kapoor, and Mrs. Shelika Aggarwal, aimed to provide students with hands-on experience in marketing and business.

The objectives of the Visit was to understand marketing strategies and techniques used in retail industry and to analyze consumer behavior and preferences. During the visit observed marketing and sales techniques employed at Zudio and Craft Mela. The visit was an invaluable learning experience, providing us with real-world applications of marketing concepts.